CVS flyers will not appear in The Sun Chronicle in 2022 | Local news
ATTLEBORO – Something will be missing when subscribers open their print edition of The Sun Chronicle starting in January.
The weekend edition will continue to have its regular coverage of the region’s news and sports, as well as its weekly TV shows and comic book pages, as well as an array of advertising extras.
What readers won’t find are CVS’s regular flyers. The Woonsocket-based healthcare and pharmacy company is switching to online advertising starting in the new year.
Sun Chronicle editor-in-chief Craig Borges called the move “more unfortunate” and said he hopes the company will reconsider its decision.
CVS’s public relations office said it could not provide a spokesperson to comment on the new advertising strategy. But the company, in an email, said its customers “are more digitally engaged than ever.”
“From the first week of January 2022, our weekly ad, which features hundreds of great offers, will be primarily available online at CVS.com/weeklyad and in the CVS app,” the company said.
However, CVS is not completely going digital.
“As we reduce our weekly circular print ads in the newspapers, customers who prefer a print copy can still find our best deals in an abbreviated format at neighborhood CVS pharmacies, as well as the ability to scan a QR code for access. direct to digitally complete weekly deals, ”CVS said.
A single-sheet flyer for CVS will appear in Saturday’s Sun Chronicle and the following week’s Christmas Eve edition, according to the newspaper’s advertising reps. This insert will include the announcement that future flyers will be digital.
Customers with questions can call 1-800-SHOPCVS, according to the CVS statement.
Borges noted that CVS and The Sun Chronicle have a long relationship and the newspaper is proud to offer the flyers weekly.
“CVS has always played an important role in helping improve the lives of people in the Attleboro area community, not only through its pharmacy, but also by donating to local community events,” said Borges.
But he questioned the wisdom of the new strategy.
“By pulling the printed flyer, CVS is ignoring a large part of the region’s population, the elderly,” he said. “Many of our seniors do not have access to computers and many readers, simply by preference, prefer to receive information in the current format. We hope CVS will reconsider its decision.
Borges did not say what the loss of the flyers would mean for the newspaper’s bottom line.
CVS’s parent company, CVS Health, which operates around 10,000 outlets, plans to close several hundred stores over the next three years in order to adapt to changing populations and customer needs.
CVS Health recently announced the launch of a plan to use telemedicine, new clinics, and teams of doctors, nurses and pharmacists to deepen client health management.
Last week, the company also announced that it would increase its annual dividend by 10% to $ 2.20, from $ 2 as of February. The company also approved a $ 10 billion share buyback program and said it was the first time CVS Health had done either in about four years.
CVS Health expects adjusted earnings of $ 8.10 to $ 8.30 per share next year on total revenue of $ 304 to $ 309 billion.
Analysts expect, on average, to earn $ 8.24 per share on $ 301.2 billion in revenue for 2022, according to FactSet.
(Information from The Associated Press was used in this story.)
Editor’s Note: Readers, if you would like to express your opposition to this CVS decision, please send your thoughts to email@example.com and use CVS as the subject line. We will pass your thoughts on to the company.